Overview of IPC Media

                                                                    IPC Media

IPC Media is a consumer magazine and digital publisher that is based in the United Kingdom. It is the second biggest in the United Kingdom behind another media publishing group Bauer. The company sell over 350 million copies of magazines worldwide. The publishing company was founded in 1958 and has been publishing magazines ever since. Cecil Harmsworth King was appointed its chairman in 1959. He was a former chairman of a newspaper group which includes The Daily Mirror and The Sunday Pictorial which is now known in the present day as The Sunday Mirror.

IPC Media is recognised worldwide through its different separate publishing groups for its different media products that it makes. These include IPC Newspapers  which includes the publishing of The People and The Sun. IPC Magazines where they publish magazines and comics for the consumer market. IPC Trade and Technical who are known for their trade name IPC Business Press Ltd. IPC Books for the publishing of books to a consumer market, this is headed by Paul Hamlyn. IPC Printing is headed by Arnold Quick, they print the IPC media products. Lastly there is IPC New Products headed by Alistair McIntosh. This department is responsible for the distribution of new products under IPC Media.

Cecil Harmsworth King was chairman from 1959 to 1968. In 1968 he was replaced by his deputy chairman Hugh Cudlipp a former newspaper editor. In 1970 IPC-Mirror Group was taken over by Albert E Reed, this meant that the company was renamed Reed International. During the 1990's IPC launched the new "loaded" magazines. IPC media were responsible for creating the wave of "Lad's mags". In 1992 Reed International underwent another change becoming Reed Elseiver. Then in 1998 IPC Magazines Ltd was bought out by Cinven, a venture capital group, thus the company was then again renamed back to IPC Media.

Evelyn Webster is currently the chief executive of IPC Media. In April 2012 IPC Media won an award for Best Production Team of the Year at the Professional Publishers Association Production and Environmental Awards 2012. IPC Media have three main publishing divisons up to this day. Connect that has a mass target audience of Women. Southbank who target upmarket women and Inspire which targets the mass market of men. So overall IPC Media as a publishing company have a target audience of everybody who consumes and uses media products.