Analysis of Questionnaire

Analysis of questionnaire.

We surveyed a number of students who are our intended target audience in and around college. 55% of the students we surveyed were Male and 45% of the students we surveyed were Female.

100% of the students said that they currently didn’t read the current college magazine. This shows that the product doesn’t work and it doesn’t have enough advertisement to attract the intended target audience. Most students would agree that what is the college magazine and where can you read it? 45% also agreed that the college magazine should be released monthly. So somewhere on the front cover of the magazine I am going to make a banner that will say that the magazine is a monthly issue. 50% agreed that the price should remain at nothing, while 40% said 50p. This shows that most students would rather pick up a magazine for free and read it; this will be more likely to attract them to read the magazine. 85% would get the magazine if freebies were advertised on the front cover, meaning products you can get with the magazine ultimately will benefit how well that magazine sells in and around the college. The top four things that students would like to see on the front cover is Fashion, Food, Technology and Music. So I will be considering putting three of these things on the front cover. Students also agreed that popular colours to be put on the magazine would be Green, White, Purple, Blue and Red. So again I would be looking to put at least three of these colours on the magazine. 55% agreed that a student should be on the front cover, preferably smiling and looking educational holding books for example. 75% also want email updates on new issues of the magazine. So on the front cover I would put an email address that customers can take a note of. And lastly 30% of students would try and contribute in the overall design and what is to be put in the magazine.

From doing these questionnaires and handing them around to students I have learnt what kind of material I need to put on my college magazine. This has been good research and planning for the beginning of my preliminary task.