Thursday 10 October 2013

College Magazine Analysis


 

The masthead on this college magazine uses a bright yellow that signifies excitement and something great about the magazine. This is also used within the cover lines of the magazine as well the use of blue and white gives us a sense that this magazine is going to attract a teenage audience who are excited about the aspect of going to college, and who fancy a bit of fun and social life, whilst getting an education as well. The girl within the magazine is also central within the composition. This gives us the impression that she is the college student and she plays an important role as to which type of target audience are going to read this magazine. She is the main figure who is representing teenagers who go to college.

The girl who has been used within the shot however doesn’t come across as being educational. The way in which this girl is represented seems to conform more to the social side of life at college. We can recognise this immediately through the way in which she is smiling. This suggests that she enjoys college and everything to do with it, therefore this is getting the message across to the intended target audience that college is a fun and exciting part of a teenager’s life. Overall however we get the impression that this college magazine refers to the social side of college life through the cover lines. Quotes such as “Think About Sex All Day” and “Dating Violence On Campus” get the message across to the audience that college has a daring aspect to it and it’s not all about education but fun as well. This is why it is a perfect magazine to appeal to teenagers.       

Analysis of Questionnaire


Analysis of questionnaire.

We surveyed a number of students who are our intended target audience in and around college. 55% of the students we surveyed were Male and 45% of the students we surveyed were Female.

100% of the students said that they currently didn’t read the current college magazine. This shows that the product doesn’t work and it doesn’t have enough advertisement to attract the intended target audience. Most students would agree that what is the college magazine and where can you read it? 45% also agreed that the college magazine should be released monthly. So somewhere on the front cover of the magazine I am going to make a banner that will say that the magazine is a monthly issue. 50% agreed that the price should remain at nothing, while 40% said 50p. This shows that most students would rather pick up a magazine for free and read it; this will be more likely to attract them to read the magazine. 85% would get the magazine if freebies were advertised on the front cover, meaning products you can get with the magazine ultimately will benefit how well that magazine sells in and around the college. The top four things that students would like to see on the front cover is Fashion, Food, Technology and Music. So I will be considering putting three of these things on the front cover. Students also agreed that popular colours to be put on the magazine would be Green, White, Purple, Blue and Red. So again I would be looking to put at least three of these colours on the magazine. 55% agreed that a student should be on the front cover, preferably smiling and looking educational holding books for example. 75% also want email updates on new issues of the magazine. So on the front cover I would put an email address that customers can take a note of. And lastly 30% of students would try and contribute in the overall design and what is to be put in the magazine.

From doing these questionnaires and handing them around to students I have learnt what kind of material I need to put on my college magazine. This has been good research and planning for the beginning of my preliminary task. 

Tuesday 8 October 2013

College Magazine Audience Research


College Magazine Questionnaire

1.      Are you Male/Female/Other

 

2.      Do you read the college magazine? Yes/No

 

3.      How often would you like a college magazine published?

Weakly          Fortnightly          Monthly          Half-Term          Term

 

4.       How much would you be prepared to pay for a college magazine?

Nothing          50p          £1          £2

 

5.      Would freebies and discounts encourage you to buy a college magazine? Yes/No

 

6.      What would you like to see in the college magazine? Choose your top three.

Fashion          Sport          Music          Problem Page          Competitions        

 

Study Tips          Food          Technology          Games          Exams         

 

After College Activities

 

7.      Choose three colours that would attract you to the magazine.

Red          Yellow          Green          Purple          Blue           Pink          White         

 

Black

 

8.      What images would you like to see on the front cover?

People          Technology          Nature          Student Work

 

9.      Would you want e-mail updates about the magazine? Yes/No

 

10.  Would you be interested in contributing to the magazine? Yes/No

 

Thank you for taking part in this questionnaire.